Forget fluffy leadership advice.
Authentic Sales Leadership delivers real, proven, battle-tested strategies from someone who’s carried the bag, built elite teams, and led from the CEO’s chair.
Help you build a real, aligned sales program
Attract, develop, and retain top talent.
Lead with authenticity and clarity
Turn chaos into a clear, winning Go-To-Market plan
Create a culture where people compete, grow, and win
–John Turner, Sales Leader & Coach of the Victory Plan Framework
Why Authentic Sales Leadership?
In today’s fast-moving, high-pressure market, mediocre teams don’t survive.
This simple, repeatable system shows you how to lead in a way that actually works in the real world—whether you’re stepping into leadership for the first time, or trying to get your current team unstuck.
Imagine Waking Up to This:
A clear Go-To-Market plan you’re proud to lead
A high-performing team aligned, motivated, and thriving
Steady wins—not one-hit wonders
Top talent staying, growing, and recruiting others
A culture built on results, not just feel-good slogans
When you grab the book, you’ll also get:
The Champions Guide: Build your personal Victory Plan and lead with intention
Victory Plan Template: Put the book’s framework into action immediately
Locker Room Lessons Video Series: Quick-hitting, 2-minute leadership insights straight from the trenches to reinforce key ideas
Purchase your copy here:
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Here are some of the top entrepreneurs I’ve helped…
John Lee Dumas
Rachel Pedersen
Ed Mylett
Here's a small sampling of what you'll discover in the pages of The Book Wealth System...
Clarity in your business strategy
Congruency in your messaging
Convert readers into customers
Capturing leads effectively
Automated email campaign to nurture leads
A bestseller launch to boost credibility and sales
John Turner is a seasoned sales leader, executive, and coach with decades of in-the-trenches experience. From carrying a sales bag to sitting at the CEO’s table, they’ve led teams through high-growth, high-change environments, built scalable sales programs, and created cultures where people compete, grow, and win—together.